Use Stock Images for Marketing Content

Web content is never complete without appropriate visual aids. Research has shown that humans respond better to visual content. Pictures make the text interesting; it gives a general idea of what to expect, piques the curiosity and also influences thoughts. Most marketers influence customers to their advantage by using the right kind of images. This article is all about using Stock images for web content and the appropriate manner in which to use them.

Stock photos are professionally created images that are licensed for specific uses. It is used to fulfill the creative requirements of individuals where they need not hire the services of a professional photographer. Instead, high resolution images from Stock libraries can be bought at affordable rates.

Here's what you have to remember while using stock images:

• Stay away from Cliche images or overused images: Marketing material survives on unique content both text and visual. A search for images on regular topics like partnership, outsourcing, etc. would give plenty of images, but it would be difficult to tell one image from the other. It pays to take a look at the images used by competitors and then choose a unique yet significant image to support marketing content. Find a different / unique way to represent your service or products.

• When you edit, please do a good job: White and muted backgrounds look good. It makes the image clean, simple and appealing, not to mention easy layout. A white background to the image, allows the designer to place the image anywhere on the website without having to worry about how the text would look or whether the background blends in well with the rest of the page. The extract filter and magic wand might help, but they rarely reflect quality. Good masking is important to create quality image, try refine edge and other advanced techniques to improve the background of high-resolution images.

• Don't use over posed stock images: Stock libraries offer cheap images, but some of the best marketing images are not the perfectly centered, staring straight at the camera and smiling images. Often it's the subtle differences that either make or break the content. Look for fake vs. real smile, genuine eye contact and realistic lighting.

• Crop to fit: Designers do crop images to meet specific needs, but when doing so, it's important to make sure the image really fits, in a natural or rather realistic manner. Don't just make the image physically fit in that space, but make sure it looks good over there.

• Cloning and extending a picture: It's easy to spot a cloned and extended image. So if you actually attempt a clone try and make it unobvious! Also, every now and then you come across pictures that have been edited to include the product being marketed. Again, these are really easy to spot.

So when you choose stock images, do so carefully. Find rare and unassuming pictures that actually complement and contribute to your content. The results are worth the extra effort.

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